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Welcome To
CONTEMPORARY YET SUSTAINBALE BRAND
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Our Story

Core Asana lays its foundation as "contemporary yet sustainable" brand which is born out of our love for yoga, wellness, meditation, and mother earth. Integrating traditional organic materials with our knowledge and experience, we created Core Asana as a one-stop shop for all your yoga needs.

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THE FOUNDATION OF
"FOR THE LOVE OF YOGA"

Whatever we do at Core Asana is "For the Love of Yoga". We continuously strive to revive the culture of yoga with our knowledge, experience, passion and traditional materials of modern day.

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THE
EMBODIMENT OF "SUSTAINABLITY"

Our creations are designed to reflect values we inherit and the responsibility we all share for making earth a better place to live. We are committed towards using natural & recycled materials wherever possible, avoiding any unfavorable materials.

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Our Cofounders
Vashu Chugh
VASHU CHUGH
CO-FOUNDER & CEO

Vashu started Core Asana alongside co-founders Shubham Tyagi and Sandy Chugh with the vision of creating a global Yoga house that keeps sustainability at its core and inspires intentional buying through pieces that are crafted with integrity. Having “contemporary yet sustainable” as its ideology, Core Asana encourages people to adopt sustainable alternatives of practicing yoga & meditation. Vashu fell in love with yoga for the first time in 2012 and since then, it has only intensified. Having certified as ‘yoga instructor’ from brands such as YOGABODY, Barcelona and PADMAKARMA, Kerala, she has been teaching Vinyasa/ Ashtanga flow for over 3 years now. As a professional yoga instructor, she constantly looks for better ways to connect her practice with nature & sustainability.

Shubham Tyagi
SHUBHAM TYAGI
CO-FOUNDER & CXO

Shubham was drawn to Core Asana for the opportunity to bring to life products rich in meaning, quality, and story. Beginning his career in healthcare consulting, Shubham has over 5 years of experience while working as a strategy consultant for firms such as UnitedHealth Group & PwC. In 2018, he graduated with his MBA from Indian School of Business, Hyderabad. While his stint at UnitedHealth Group, he realized that most people lack awareness of self-preventive care (part of which reverberates from one’s actions towards environment). As a strategist & fitness aficionado himself, he finds passion in putting together compelling stories that help humankind to prosper by realizing importance of their own and nature’s health.

Sandy Chugh
SANDY CHUGH
CO-FOUNDER & COO

Sandy Chugh comes from hospitality industry and has worked at various F&B outlets across India, Canada & Ireland. Through his experiences while working in hospitality industry (3 years of which include owning and running a restaurant himself), he couldn’t bear with the fact that mammoth amount of wastage is produced in this industry. Since then he has shifted his goal towards minimizing wastage, and finding ways to go recyclable and sustainable. Having knack for innovation & designing, he is always on the go to find optimal, most sustainable & eco-friendly ways to craft products. He is our brain behind ideating and creating effective products that blend ease, style, and sustainability together.

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